Creativity Takes Courage: 5 Things You Need To Do To Get Started
Vulnerable. That is the first thing that comes to mind when I think of what content creation is. I began my rep page with the mindset of becoming more memorable. If I am constantly putting posts into the social media world I am marketing myself while keeping the name of the brand I represent in the fronts of customers minds.
In a matter of months, I began to morph into my online identity known as “Gypsy Eye Gal,” but the girl you see attached to the handle is just a pinch of what I have to offer in the social media is a free tool to help you real world. Becoming an eyewear rep has opened many doors of creativity for me and I want to share how you can tap into your creative mind too! It’s simple, intimidating, and scary I know, but once you start I promise you will embrace it! Lucky for you, I have figured out the hard parts already and I am going to guide you to starting your own successful Instagram ideas. Social media is a free tool to help you better connect with your clients. It should not be used as a way to harass potential customers. It is however, a way to connect beyond the world of cold calling.
Creativity Takes Courage
Proper use of social media as a rep can open doors in time, create brand awareness, and promote frames without stepping foot in an office. It is important to keep a healthy balance of work and play by posting personal images that remain professional and humanize you to your audience, while keeping the brand you represent in the front’s of customers minds
5 Things You Need To Do
- CHOOSE a user name and stick to it.
Create something that is personal yet tells viewers what your page is about and prepare to become that. - GET a professional headshot and use this as your profile photo.
- TALK to your company about how you can better align your content to their brand image and discuss social media guidelines.
- START following your clients and say hello!
Avoid the temptation of following friends and keep it strictly business. - PLAN your strategy.
Decide how often you want to post and stick to a schedule
Building Your Social Media
In order to set yourself up for success you have to have all of the small details in place first. Choose a handle that represents who you are, state what you do, provide a quick summary of what you post, your photo is your identity so keep it consistent throughout all of your social media accounts, provide a link that leads your followers to where you want them to go! I use Linktree to redirect followers..
Be Consistent
You don’t need to post every single day to be successful, but you do need to be consistent. Find what works for you and make it happen. I post once daily, but that doesn’t mean you have to! Start with a schedule that works for you and Stick to it every week
Work & Play
Avoid posting photos that are “too personal.” This is a representation of your work. Rule of thumb is if you don’t want your boss to see it then don’t post it.
Keep your business account and personal account separate, but remember you can always post those cute family photos and fur baby pics in your stories! The main reason for this is to show eyewear to customers, tell a story with photos, and educate clients.
Article written by Mikki Collins
